A media agency · Every screen, sign and space your audience passes — planned, negotiated and activated FOR YOU
Can't skip it. Can't scroll past it.
From the morning commute to the checkout line, we put your brand in their path. Local, regional or national: we plan it, negotiate it and buy it.
Think of us for any media formats that reach consumers once they leave home. We’re outside, wherever your desired audience is.
Please judge
for yourself.
A look at campaigns we've planned and placed.
Featured format
Shopper / Retail Media
To reach Hispanic shoppers across Los Angeles County, we put bilingual vaccine messages on digital screens where people wait, enter and pause: checkout lanes, store entrances and hand-sanitizer stations in neighborhood grocers, plus the pumps at local gas stations.
For Boo at the Zoo, we swapped subway posters for the aisles where Halloween happens: tri-state grocery candy aisles and Kmart costume aisles, right where moms of kids 12 and under shop. Attendance broke every record, and the client fell in love with shopper marketing.
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Traditional Out of Home
Renowned artist Carrie Mae Weems marked America's 250th with "250 and Change Is Coming," part of the 50 Artists · 50 States project, on bulletins across five markets.
Bulletin · 14th St at I-75/85, Midtown Atlanta
To drive Angelenos to the grand opening of a restaurant pouring "over 120 beers on tap," we went 3-D: a line-of-sight bulletin topped with oversized beer taps, right on Santa Monica Boulevard.
Bulletin with tap extensions · Santa Monica Blvd at Beverly Glen, Los Angeles
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Transit / Commuter
Bus shelters, subways and transit lines put your message in front of riders every day, on the way to work, school and the store.
NY Common Pantry brought its message of fresh food and nutrition support to riders right in their own neighborhoods, with shelters across The Bronx and Harlem.
“Let’s Become Healthier Together” · Bus shelter, NYC
For the Bronx Zoo’s Dinosaur Safari, we lit up digital urban panels at subway entrances across the five boroughs. For the Queens Zoo, one-sheets on Manhattan subway platforms and bus tails on city buses pointed New Yorkers to the borough’s best-kept secret.
Bronx Zoo “Dinosaur Safari” urban panel · 77 Street Station
To make Ricky’s the go-to destination for Halloween costumes and makeup in New York City, we rode the message across Manhattan on the backs of city buses all season long.
Bus tail · Manhattan
“In Brick City, your vote is power.” We dominated Newark’s bus shelters ahead of President Obama’s visit, empowering the residents of New Jersey’s largest city to VOTE.
Featured format
Alternative Out of Home
To launch Cast the Vote as a voter-registration and election-protection group, we handed out branded condoms beneath a Times Square bulletin during the Republican National Convention, then took them to nightclubs in six states. The message: “Election Protection: Practice Safe Voting.”
How we work.
- Step 01 Plan Set tiered objectives and define the audiences and markets that matter.
- Step 02 Negotiate Work our vendor relationships to get the right placements at the right rates.
- Step 03 Buy Secure the mix across formats, local to national, in one coordinated buy.
- Step 04 Activate Bring your creative to life in market, and keep it working.
“Early to bed. Early to rise. Work like hell and advertise.”
An independent media planning and buying agency with offices in New York, NY and Scranton, PA. We opened our doors in October 2011, after years working at the top global agencies in New York City.
Read our testimonials →Testimonials
The verdict from our clients.
A third-party research firm, through test and control methodology, found campaign attribution towards the increased voter turnout. The results were so successful that Judge replicated the program within underserved communities in Atlanta, Detroit, Las Vegas, and Milwaukee.
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Our client's objective was to increase voting in Newark, specifically among the AA population. Judge recommended and negotiated traditional static bus shelters since they are often located in areas where other traditional media is not and because they could be cherry-picked for the effort. A third-party research firm, through test and control methodology, found campaign attribution towards the increased voter turnout. The results were so successful that Judge replicated the program within underserved communities in Atlanta, Detroit, Las Vegas, and Milwaukee. Taskforce PR has partnered with Judge for ten years! You will be in good hands with Anne!
Judge Group is hands down an amazing team truly dedicated to understanding the client's needs and building strategies and campaigns that get noticed. The creativity, passion, and relentless energy that Anne brings to the work is irreplaceable.
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Judge Group is hands down an amazing team truly dedicated to understanding the client's needs and building strategies and campaigns that get noticed. The creativity, passion, and relentless energy that Anne brings to the work is irreplaceable. Through the use of innovative mobile technology, outdoor billboards in Times Square, and a unique effort targeting college students online, our 2012 election campaign was a huge success! We are proud and lucky to have them as part of our team.
Judge was able to get us bonus signage at the entrance to convenience retail due to our statewide commitment and additional weeks on the back end of our campaign due to remnant inventory. For a non-profit organization in a tough economy, helping us stretch our dollars and bringing that added value meant a lot to us.
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We worked with Judge Group in the spring of 2012 to launch a statewide campaign on static gas pump toppers in Ohio about the EPA’s proposed standards for cost-saving fuel efficiency standards which resonated well with financially strapped consumers at a time when the economy was stalled and gas prices were high and noted in the news often. Judge was able to get us bonus signage at the entrance to convenience retail due to our statewide commitment and additional weeks on the back end of our campaign due to remnant inventory. For a non-profit organization in a tough economy, helping us stretch our dollars and bringing that added value meant a lot to us.
As an emerging brand, we appreciated the top priority and first-rate attention paid to us by Judge Group. … We were pleased that the program helped us dominate and build brand awareness in our New England region in the spring of 2012.
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As an emerging brand, we appreciated the top priority and first-rate attention paid to us by Judge Group. We secured a presence in Walmart’s “Action Alley” along the perimeter aisles with branded dump bins containing our product on our own. But we wished to layer on media in close proximity to dominate the front of stores and that's where Judge stepped in. After reviewing a number of shopper marketing tactics that supported our objectives, Judge placed us on digital checkout screens in each store that our new program was activating. That was a smart strategy and they also offered cost-saving tips to repurpose audio from previous digital spots to maximize the full sight, sound, and motion features that Wal-Mart’s Smart Network offers. We were pleased that the program helped us dominate and build brand awareness in our New England region in the spring of 2012.
Civic commitment
We buy media. We also mobilize voters.
Our founder and The Judge Group have long supported voter participation. Every voice counts, so make sure yours is registered.