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Alternative out-of-home refers to unconventional activations that can involve guerilla marketing, brand ambassadors, and "pop up" in unexpected locations

Campaign: To target Hollywood elite during the Emmy’s red carpet, to remind them that MBS, Crown Prince of Saudi Arabia, ordered the murder of Washington Post journalist Jamal Khashoggi, since some are still taking investments from and socializing with him. September, 2021 Markets: The Staples Center all around Hollywood, Los Angeles, CA Media Format: Full sight, sound and motion fully wrapped digital trucks.
Campaign: To support abortion insurance coverage surrounding universities in two cities (back when abortion was a right for American women). October, 2018. Markets: Austin, TX; San Francisco, CA Media Format: Wall projections (guerrilla)
Campaign: To inspire young people to register to vote and then to get out and vote. September-October 2012. Markets: Chicago, Dallas/Ft. Worth, Los Angeles, New York, Philadelphia (top five Designated Market Areas) Media Format: Wildpostings
Estimated 142 million+ impressions over 8 weeks.Dozens of vendors in this industry contributed as part of the community who worked tirelessly to engage the 46 million voters ages 18-29 this pas fall - the largest youth vote in history! Of Note: *DOOH deployed in all 50 states. Anne Judge presented a case study on this campaign at the annual DSE Expo in Las Vegas in February 2013, since it is thought by the DPAA to be the most expansive execution of DOOH ever.
Campaign: To promote a brand new organization - Cast the Vote (a project of the Tides Center) as an Election protection promoter and voter registration organization. CTV distributed branded condoms under a Times Square bulletin, during the RNC’s national convention in Manhattan, to promote Election Protection in the wake of the FL vote count debacle, which occurred four years earlier during the preceding presidential election vote count in 2000. Summer 2004. Markets: Times Square, New York City; as well as guerrilla distribution in nightclubs within DC, FL, NJ, NV, NY, PA Media Format: Condom Wraps free for the public in front of adult centric establishments and events.