Experiential out-of-home is beyond the sense of sight with signage. it is multi-sensory and invites consumers to use their other senses to engage with brands through touch, sound, taste and smell.
Campaign: To normalize the vaccine among varied and diverse communities across Los Angeles County, inclusive of immigrant, Hispanic, Korean, African American, Indian, etc.). Rotation of English and Spanish language spots. May 2021. Markets: Los Angeles, CA Media Format: Digital signage atop Hand Sanitizers at ”Big Box” grocery retail chain entranceways that serve such consumers.
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Campaign: To support a woman’s right to have abortion covered under their insurance and to engage young women of color to sign a petition to make that change happen (before Roe was overturned!) August 2014. Markets: Chicago, IL Media Format: Brand ambassadors representative of and relatable to young women of color (the desired target audience) who were trained on key talking points; wearing branded work bags and tee shirts covering branded fans for a hot topic on a hot summer day.
Campaign: To get support and petition signatures for insurance coverage for abortions (back before we had a bought and paid for Supreme court). August 2013. Markets: Chicago, IL Media Format: Branded clip boards, tee shirts, pens, and brand ambassadors representative of young women of color who were well versed in talking points.
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Campaign: To support abortion insurance coverage (before women lost our rights due to the Supreme Court overturning Roe v. Wade). August 2013. Markets: Manhattan (Wall Street, SoHo) Media Format: Transit shelters, bus kings, brand ambassadors, street decals (guerrilla installation), wall projection (guerrilla), mobile media via beacon and blue tooth technology.
