testimonials
"Our client's objective was to increase voting in Newark, specifically among the AA population. Judge recommended and negotiated traditional static bus shelters since they are often located in areas where other traditional media is not and because they could be cherry-picked for the effort. A third-party research firm, through test and control methodology, found campaign attribution towards the increased voter turnout. The results were so successful that Judge replicated the program within underserved communities in Atlanta, Detroit, Las Vegas, and Milwaukee. Taskforce PR has partnered with Judge for ten years! You will be in good hands with Anne!Dana CoffmanVP Social Impact Marketing
Taskforce PR
Judge Group is hands down an amazing team truly dedicated to understanding the client's needs and building strategies and campaigns that get noticed. The creativity, passion, and relentless energy that Anne brings to the work is irreplaceable. Through the use of innovative mobile technology, outdoor billboards in Time Square, and a unique effort targeting college students online, our 2012 election campaign was a huge success! We are proud and lucky to have them as part of our team.
Chrissy FaessenVP Marketing & Communications, Rock the Vote We worked with Judge Group in the spring of 2012 to launch a statewide campaign on static gas pump toppers in Ohio about the EPA’s proposed standards for cost-saving fuel efficiency standards which resonated well with financially strapped consumers at a time when the economy was stalled and gas prices were high and noted in the news often. Judge was able to get us bonus signage at the entrance to convenience retail due to our statewide commitment and additional weeks on the back end of our campaign due to remnant inventory. For a non-profit organization in a tough economy, helping us stretch our dollars and bringing that added value meant a lot to us. Ivan FrishbergPolitical Director, Environment America As an emerging brand, we appreciated the top priority and first-rate attention paid to us by Judge Group. We secured a presence in Walmart’s “Action Alley” along the perimeter aisles with branded dump bins containing our product on our own. But we wished to layer on media in close proximity to dominate the front of stores and that's where Judge stepped in. After reviewing a number of shopper marketing tactics that supported our objectives, Judge placed us on digital checkout screens in each store that our new program was activating. That was a smart strategy and they also offered cost-saving tips to repurpose audio from previous digital spots to maximize the full sight, sound, and motion features that Wal-Mart’s Smart Network offers. We were pleased that the program helped us dominate and build brand awareness in our New England region in the spring of 2012. David LekachPresident & CEO, Dream Water