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mobile layering to out-of-home campaigns is common and can be integrated with beacons, NFc tap and take technology, qr codes, and geofencing

Campaign: To invite tpedestrians to tap their phone to a code, tech enabled by Near Field Communication, that would take them to information about how to register to vote by their zip code. Coolio! September through November 2012. Markets: Manhattan, NY and Miami, FL Media Format: Transit shelter posters with both QR codes as well as NFC embedded tags that allowed pedestrians to be directed to register to vote right from their phones in real time.
Campaign: To geofence a womens’ conference, as well as a stadium where the closing event was to be held with a call to action to ask Congress to lift bans on insurance coverage for abortion. (Yes, we’ve gone backwards from where we were when this campaign was activated. Markets: Las Vegas, NV Media Format: Mobile geofencing and push notifications