Traditional Out-of-Home advertising encompasses signage, billboards, posters, and displays in public spaces. This form of advertising predated radio, tv, and mobile advertising.
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Campaign: To Get Out The Vote in underserved pockets within four cities in battleground states leading up to the midterms. October, 2002. Markets: Atlanta, GA; Detroit, MI; Las Vegas, NV; and, Milwaukee, WI (hyper-local sites) Media Format: Static Transit Shelters
Campaign: To Get Out The Vote in New Jersey’s largest and most heavily populated African-American city leading up to the midterms. Third party research reported significant campaign attribution to voter turnout, leading to an expanded test of transit shelters in four cities the following year. October, 2021.
Market: Newark, NJ domination
Media Format: Static Transit Shelters
Traditional Out of Home
Campaign: To Get Out The Vote in underserved pockets within four cities in battleground states leading up to the midterms. October, 2002. Markets: Atlanta, GA; Detroit, MI; Las Vegas, NV; and, Milwaukee, WI (hyper-local sites) Media Format: Static Transit Shelters
Campaign: To Get Out The Vote in New Jersey’s largest and most heavily populated African-American city leading up to the midterms. Third party research reported significant campaign attribution to voter turnout, leading to an expanded test of transit shelters in four cities the following year. October, 2021.
Market: Newark, NJ domination
Media Format: Static Transit Shelters
Campaign: To introduce Via, a brand new ride-sharing app, and let Upper East Siders of Manhattan know of a new, affordable, fun, smart way to get to work! We launched the brand’s first ever out of home campaign. We hit the streets targeting pedestrian and vehicular traffic, blanketing the UES to mirror their hyper local strategy in a dense population at the beginning of the ride-share revolution, smartly where subway lines didn’t exist to well-serve their neighborhood back then. April 2019. Markets: Upper East Side, Manhattan, New York. Media Format: Static Vertical Phone Kiosks (no longer available - times change!)
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Campaign: To promote the Bronx Zoo’s exhibit, Dinosaur Safari, at the NJ side entrance to the Lincoln Tunnel and on the streets of New York. Summer 2014. Markets: Fort Lee, NJ, and all five boroughs, New York Media Format: A digital spectacular at the NJ side of the Lincoln Tunnel, train wrap and urban panels across the five boroughs
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Campaign: To promote Queens Zoo in their own neighborhood and directionally from Manhattan. Summer 2014. Markets: Manhattan, New York Media Format: One sheet posters on Manhattan subway lines directional to Queens
Campaign: To promote Dollar General on the streets where their stores are located. January through March 2014. Markets: Eastern Region, US Media Format: Static Bus Benches and Jr. Posters
Campaign: To promote Marc Ecko’s Cut and Sew Line. November 2013.
Market: Scottsdale and Phoenix, AZ (directional to Dillard’s in both cities)
Media Format: Static Bulletins and 30 Sheets
Campaign: To promote Ricky’s as the “go to” destination for the best Halloween costumes and makeup of any retailer in New York City. September-October 2013. Market: Manhattan, NY Media Format: Bus Tails
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Campaign: To promote Queens Zoo in their own neighborhood. Summer, 2013. Market: Queens, NY domination Media Format: Bus Tails on city buses with routes limited to Queens boro, NY
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Campaign: To help Environment America ask drivers not to kick the pump but join the fight for better fuel solutions. April 2012.
Market: Statewide, OH
Media Format: Static pump toppers, as well door clings at entrance of gas stations/convenience big retail chains.
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Campaign: To inspire craft beer fans, we added extensions atop a standard-sized bulletin directional to Smith House Bar and Grill to shout out that they offer 120 beers on tap. January, 2012.
Market: Century City, Los Angeles, CA
Media Format: Bulletin with extensions