shopper marketing deploys out-of-home media to meet consumers on their path to purchase
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Campaign: To normalize the vaccine among varied and diverse communities across Los Angeles County, inclusive of immigrant, Hispanic, Korean, African American, Indian, etc. Rotation of English and Spanish language spots. May 2021. Markets: Los Angeles, CA Media Format: Digital frontend welcome signage within ”Big Box” grocery retail chains that serve such consumers.
Campaign: To normalize the vaccine among varied and diverse communities across Los Angeles County, inclusive of immigrant, Hispanic, Korean, African American, Indian, etc. Rotation of English and Spanish language spots. May 2021. Markets: Los Angeles, CA Media Format: Digital Checkout TV Domination, within ”Big Box” grocery retail chains that serve such consumers.
Campaign: To normalize vaccinations during the Covid19 pandemic, among consumers who live in underserved communities and shop for groceries at “Big Box” retailers. Rotation of English and Spanish language spots. Jan-Mar 2021. Markets: Select zip codes in Los Angeles County, CA Media Format: TV Walls at Entrance and at Pharmacist areas within both “Big Box” retailers.
Campaign: To build brand awareness at point of purchase and increase sales for Yonannas, a household appliance that helps families make organic ice cream at home. Summer 2014. Markets: National Media Format: Grocery and Appliance TV channels, within all Walmart Supercenters that carried Yonannas (larger stores that also offer grocery).
